FlexPerx Brand Guidelines
FlexPerx has specific brand guidelines, also know as the brand style guide that govern the composition, design, and general look-and-feel or our company's branding. These brand guidelines dictate the logo, colors, fonts, affiliate assets, content of the website, advertisements, and similar marketing collateral. Please adhere to these official guidelines. Last updated April 6, 2020.
Logo Variations: Dos
The logo is an integral part of FlexPerx brand and should be used thoughtfully and consistently.
Most often the logo will be presented in color as seen in the first two examples below. But, it can be adopted for use on a dark background where the colors would clash with the colors of the logo. In this case, use the all white logo. If the logo is used in black and white content, you can use the all black logo on a white background.
The logo should only be displayed in these three variations.
| Dark Blue | 2c3143 | 44, 49, 67 | Backgrounds |
| Lavender | 5f6a8c | 95, 106, 140 | Lavender in logo |
| Green | ced876 | 206, 216, 118 | Green in logo |
| Supporting Colors | |||
| Red | cd3557 | 205, 53, 87 | Buttons, map markers |
| Dark Red | b52c4f | Black overlay. Currently not used. | |
| Orange | fe984c | Map markers | |
| Dark Orange | e26052 | Currently not used. | |
| 80% of Primary Colors | |||
| 80% Dark Blue | 565a69 | 86, 90, 105 | :hover |
| 80% Lavender | 7f88a3 | 127, 136, 163 | :hover |
| 80% Green | d8e091 | 216, 224, 145 | :hover |
| 80% Red | d75d79 | 215, 93, 121 | :hover |
Use of Text on Background Colors
For more information, contact hello@flexperx.com